Technology Convergence Conference: Linkedin Private Group

Created and grew the TCC’s specialized LinkedIn Group, comprised of executive level data center, facilities and IT infrastructure professionals. Social media campaign I strategized and led, promoting conference attendance, resulted in over 15% of registered attendees originating from social media outreach efforts.

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Goals

Brand Awareness, Build a Following, Drive Website Traffic, Conversion Rates

Demographics

Understand the audience amongst different social media platforms

Engagement

Strategize campaigns and note which types of posts facilitate more engagement vs. others

Analytics

Study analytics reports for feedback on what work, what doesn’t and where improvements can be made

Savage Camper

Social Media efforts account for second largest source of website traffic.  Driving website traffic via social media is the goal, for ad revenue.